Blar i NTNU Open på forfatter "Bekkelund, Kim-Joar Ranheim"
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Crowdsourced Customer Acquisition: A Conceptual Framework for Freemium and Propositions for Future Research
Bekkelund, Kim-Joar Ranheim (Master thesis, 2011)Freemium has grown tremendously in use and importance the last years, butresearch is still in its infancy. This thesis explore how companies that usefreemium acquire customers through their existing users and customers. ...